Change of standard 1 January 2012įor years, the color magagement rules for ads to Norwegian newspapers have been a nationally defined standard, specific to Norway, termed «linear repro». If sender and receiver disagree on this, the printed ad will not appear as desired.Ĭolor management is the agreed-on set of rules for who does what - and how, and how color values are to be interpreted. An important thing to agree on is how the color values in the delivered ad are to be interpreted. As there are a number of operations that have to be performed with the colors in the ad on its way from the creative computer to the printing press, and some of these may be performed at either the sending or the receiving end, some sort of agreement is needed between sender and receiver for who does what - and how. Why color management?Īd producers as well as advertisers require their ads to appear in print as desired and expected. A possible middle ground could be to make the ad without much effort put into the color management, upload and convert it in NADAexpress, and then download it for inspection at one's own Mac or PC before continuing with the preflight+sending cycle. The downside - at least to many professionals - is that one to a certain degree loses control over the end product.
The advantage is, of course, that this is a quick and free way of creating ads without color errors. Color conversion in NADAexpress?Īn alternative to handling the color management oneself in the fine detail that is described below, is to use the color conversion functionality in NADAexpress to convert the ad into using the CMYK color space only. You will find a brief overview of ICC based color management for magazine ads here (unfortunately in Norwegian only). The description is limited to what is relevant for the creators/senders of ads. This page contains a description of the color management standard for Norwegian newspaper ads. Support Color management for newspaper ads
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